Application Details

Application Number:
Licence Number:
Licence Description:
Licensing Act 2003
Licence Type:
Premises Licence
Application Type:
Hanna Ruth Evans
Sarah Smith
Trading Name:
Cake Stories
Licence Address:
12 Brentwood Avenue
Newcastle Upon Tyne
Received Date:

  Application Specifics

Premises Licence

Performance of a Play:
Seasonal Variations:

The Licensable activities specified in this licence may be provided from the end of the specified finish times on any day which is New Year's Eve to the beginning of the start times on the following day (New Year's Day).

Exhibition of a Film:
Films Start Monday:
Films End Monday:
Films Start Tuesday:
Films End Tuesday:
Films Start Wednesday:
Films End Wednesday:
Films Start Thursday:
Films End Thursday:
Films Start Friday:
Films End Friday:
Films Start Saturday:
Films End Saturday:
Films Start Sunday:
Films End Sunday:
Indoor Sporting Event:
Boxing or Wrestling :
Performance of Live Music:
Playing of Recorded Music:
Performance of Dance:
Anything of a similar description to that falling within (E), (F) or (G):
Provision of Late Night Refreshment:
Provision of Late Night Refreshment Start Monday:
Provision of Late Night Refreshment End Monday:
Provision of Late Night Refreshment Start Tuesday:
Provision of Late Night Refreshment End Tuesday:
Provision of Late Night Refreshment Start Wednesday:
Provision of Late Night Refreshment End Wednesday:
Provision of Late Night Refreshment Start Thursday:
Provision of Late Night Refreshment End Thursday:
Provision of Late Night Refreshment Start Friday:
Provision of Late Night Refreshment End Friday:
Provision of Late Night Refreshment Start Saturday:
Provision of Late Night Refreshment End Saturday:
Provision of Late Night Refreshment Start Sunday:
Provision of Late Night Refreshment End Sunday:
Sale of Alcohol by Retail :
Sale of Alcohol by Retail - Alcohol Consumption:
Both on and off the premises
Sale of Alcohol by Retail Start Monday:
Sale of Alcohol by Retail End Monday:
Sale of Alcohol by Retail Start Tuesday:
Sale of Alcohol by Retail End Tuesday:
Sale of Alcohol by Retail Start Wednesday:
Sale of Alcohol by Retail End Wednesday:
Sale of Alcohol by Retail Start Thursday:
Sale of Alcohol by Retail End Thursday:
Sale of Alcohol by Retail Start Friday:
Sale of Alcohol by Retail End Friday:
Sale of Alcohol by Retail Start Saturday:
Sale of Alcohol by Retail End Saturday:
Sale of Alcohol by Retail Start Sunday:
Sale of Alcohol by Retail End Sunday:
Opening Hours Start Monday:
Opening Hours End Monday:
Opening Hours Start Tuesday:
Opening Hours End Tuesday:
Opening Hours Start Wednesday:
Opening Hours End Wednesday:
Opening Hours Start Thursday:
Opening Hours End Thursday:
Opening Hours Start Friday:
Opening Hours End Friday:
Opening Hours Start Saturday:
Opening Hours End Saturday:
Opening Hours Start Sunday:
Opening Hours End Sunday:
Late Night Levy:


Designated Premises Supervisor

No supply of alcohol may be made under the premises licence -

(a) at a time when there is no designated premises supervisor in respect of the premises licence, or

(b) at a time when the designated premises supervisor does not hold a personal licence or his personal licence is suspended.

Personal Licence Holder

Every supply of alcohol under the premises licence must be made or authorised by a person who holds a personal licence.

Age Verification Policy

1. The premises licence holder or club premises certificate holder must ensure that            an age verification policy is adopted in respect of the premises in relation to the              sale or supply of alcohol.

2. The designated premises supervisor in relation to the premises licence must                  ensure that the supply of alcohol at the premises is carried on in accordance with          the age verification policy.

3. The policy must require individuals who appear to the responsible person to be               under 18 years of age (or such older age as may be specified in the policy) to               produce on request, before being served alcohol, identification bearing their                   photograph, date of birth and either –

     (a) a holographic mark, or

     (b) an ultraviolet feature.

Minimum Price

1.  A relevant person shall ensure that no alcohol is sold or supplied for consumption          on or off the premises for a price which is less than the permitted price.

2.  For the purposes of the condition set out in paragraph 1

     (a) duty is to be construed in accordance with the Alcoholic Liquor Duties Act 1979;

     (b) permitted price is the price found by applying the formula  P=D +(DxV)


     (i) P is the permitted price,

     (ii) D is the amount of duty chargeable in relation to the alcohol as if the duty were         charged on the date of the sale or supply of the alcohol, and

     (iii) V is the rate of value added tax chargeable in relation to the alcohol as if the              value added tax were charged on the date of the sale or supply of the alcohol;

     (c) relevant person means, in relation to premises in respect of which there is in              force a premises licence -

      (i) the holder of the premises licence,

      (ii) the designated premises supervisor (if any) in respect of such a licence, or

      (iii)the personal licence holder who makes or authorises a supply of alcohol under          such a licence;

      (d) relevant person means, in relation to premises in respect of which there is in             force a club premises certificate, any member or officer of the club present on the         premises in a capacity which enables the member or officer to prevent the supply         in question; and

       (e) value added tax means value added tax charged in accordance with the Value          Added Tax Act 1994.

3.  Where the permitted price given by Paragraph (b) of paragraph 2 would (apart from        this paragraph) not be a whole number of pennies, the price given by that sub-              paragraph shall be taken to be the price actually given by that sub-paragraph                rounded up to the nearest penny.

4.  (1)  Sub-paragraph (2) applies where the permitted price given by Paragraph (b) of        paragraph 2 on a day ("the first day") would be different from the permitted price            on  the next day ("the second day") as a result of a change to the rate of duty or            value added tax.

       (2) The permitted price which would apply on the first day applies to sales or                 supplies of alcohol which take place before the expiry of the period of 14 days               beginning on the second day.

Irresponsible Promotions

1.   The responsible person must ensure that staff on relevant premises do not carry             out, arrange or participate in any irresponsible promotions in relation to the                     premises.

2.    In this paragraph, an irresponsible promotion means any one or more of the                   following activities, or substantially similar activities, carried on for the purpose of           encouraging the sale or supply of alcohol for consumption on the premises -

       (a) games or other activities which require or encourage, or are designed to                    require or encourage, individuals to -

        (i) drink a quantity of alcohol within a time limit (other than to drink alcohol sold or          supplied on the premises before the cessation of the period in which the

        responsible person is authorised to sell or supply alcohol), or

        (ii) drink as much alcohol as possible (whether within a time limit or otherwise);

        (b) provision of unlimited or unspecified quantities of alcohol free or for a fixed or            discounted fee to the public or to a group defined by a particular                                       characteristic in a manner which carries a significant risk of undermining a                     licensing objective;

         (c) provision of free or discounted alcohol or any other thing as a prize to                       encourage or reward the purchase and consumption of alcohol over a period of             24 hours or less in a manner which carries a significant risk of undermining a                 licensing objective;

         (d) selling or supplying alcohol in association with promotional posters or flyers             on, or in the vicinity of, the premises which can reasonably be considered to                   condone, encourage or glamorise anti-social behaviour or to refer to the effects             of drunkenness in any favourable manner;

         (e) dispensing alcohol directly by one person into the mouth of another (other                 than where that other person is unable to drink without assistance by reason of             disability).

Potable Water

The responsible person must ensure that free potable water is provided on request to customers where it is reasonably available.

Small Measures

The responsible person must ensure that -

(a) where any of the following alcoholic drinks is sold or supplied for consumption on    the premises (other than alcoholic drinks sold or supplied having been made up in advance ready for sale or supply in a securely closed container) it is available to customers in the following measures -

(i) beer or cider: ½ pint;

(ii) gin, rum, vodka or whisky: 25 ml or 35 ml; and

(iii) still wine in a glass: 125 ml;

(b) these measures are displayed in a menu, price list or other printed material which is available to customers on the premises; and

(c) where a customer does not in relation to a sale of alcohol specify the quantity of alcohol to be sold, the customer is made aware that these measures are available.

"Responsible person" is defined in Section 153(4) of the Licensing Act 2003.



Only films that have been classified by the British Board of Film Classification or by any other body designated under section 4 of the Video Recordings Act 1984 may be exhibited on the premises.

Admission of Children

The admission of children (ie. persons under 18 years of age) to the exhibition of any film must be restricted in accordance with:-

(a) the recommendations made by the bodies specified point  above, or

(b)any recommendation made by the licensing authority. (Subject to a notification to                that effect in respect of the film in question to the holder of the licence by the                      licensing authority.)

1. The premises shall operate as a coffee shop and cakery and there shall be no change to the operating style without proper written notice to the Licensing Authority, which shall include details of the operating style proposed. The Licensing Authority shall advise within 21 days whether a formal application for full or minor variation or a new licence is required, and the licence holder shall comply with that direction.

2. Alcohol may only be consumed on the premises by persons seated at a table (save for when alcohol is sold to persons attending bona fide functions). During functions, a minimum of 50 seats must be available at all times that the event is taking place for use by event attendees.

3. Waiter/waitress service will be available throughout the hours that premises are open.

4. Food and non-alcoholic beverages will be available at the premises throughout the time that the premises are open to the public (which includes during functions and other private events).

5. The operator shall ensure that at all times when the premises are open for any licensable activity, there is sufficient, competent staff on duty at the premises for the purpose of fulfilling the terms and conditions of the licence and for preventing crime and disorder.

6. The operator and designated premises supervisor shall conduct a risk assessment for the general operation of the premises and in the case of individual bespoke events.

7. A CCTV system shall be designed, installed and maintained in proper working order, to the satisfaction of the Licensing Authority and in consultation with Northumbria Police. Such a system shall:

i) be operated by properly trained staff;

ii) be in operation at all times that the premise are being used for a licensable activity;

iii) ensure coverage of all entrances and exits to the licensed premises internally and externally, to include the outside seating area;

iv) ensure coverage of such other areas as may be required by the Licensing Authority and Northumbria Police;

v) During the times licensable activities are provided, a member of management or staff will be contactable and trained in the retrieval of CCTV footage, with the ability to download the relevant footage onto a disc within a reasonable time of any request from Northumbria Police to do so;

vi) provide continuous recording facilities for each camera to a good standard of clarity. Such recordings shall be retained on the hard drive or otherwise may be put on disc or otherwise (for a period of 28 days), and shall be supplied to the Licensing Authority or Police Officer on request.

8. The maximum number of persons permitted on the premises at any one time shall not exceed a figure prescribed by the risk assessment carried out by the Premises Licence Holder in accordance with fire safety legislation.

9. The Designated Premises Supervisor shall ensure that there are effective management arrangements in place to enable him/her to know how many people there are in the premises at times prescribed within the management risk assessment.

10. No noise from the licensed premises, including noise from patrons or amplified regulated entertainment, shall be audible beyond the boundary of the premises so as not to cause nuisance to nearby residents.

11. An operation policy shall be implemented in respect of the outside area to include staffing, monitoring and general management of the area on a daily basis. The policy shall not be implemented until it has been approved by Environmental Health and the Licensing Authority, such approval to be provided within a reasonable time and not to be unreasonably withheld.

12. There shall be no alcohol consumption in the external areas between 21.00 hrs and 09.00 hrs.

13. No glass material or bottles shall be deposited in any skip, bin or other container of a like nature, located in the open air outside of the premises between the hours of 2230 hrs and 0800 hrs and any such skip, bin or container shall not be removed from the premises between those hours.

14. All members of staff at the premises including door supervisors shall seek "credible photographic proof of age evidence" from any person who appears to be under the age of 25 years and who is seeking to purchase or consume alcohol on the premises. Such credible evidence, which shall include a photograph of the customer, will either be a passport, photographic driving licence or proof of age card carrying a "PASS" logo.